social media strategy
social media relevancy
Social Media Optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites as well as using tools that automate this process.
Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. We use many tools to monitor when your name, or a keyword you specify is used. This is an invaluable way to track if your content or your work has been used by your competitors. Social media optimization is also becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google My Business to rank pages in the search engine result pages. The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.
Take a look at some of our social media posts we have done for various clients in various industries. You will see that we have a wide range of styles we can produce. We work closely with you to find just the right look to match your brand.
social media custom post examples

PSILO – Traits-Focus – D20 Chest Die
PSILO - Traits-Focus - D20 Chest Die

Rio Rapids SC – ECNL Home Schedule
Rio Rapids SC - ECNL Home Schedule

The Earth Heals – Swap This For That
The Earth Heals - Swap This For That

ServiceMaster – Coronavirus Covid-19 Services
ServiceMaster - Coronavirus Covid-19 Services

Oasis MedSpa – Service – Esthetic Peels
Oasis MedSpa - Service - Esthetic Peels

UNM Soccer Club – 2021 Schedule
UNM Soccer Club - 2021 Schedule

NM Pain Associates – We Can Help – Sacroiliac Joint Pain
NM Pain Associates - We Can Help - Sacroiliac Joint Pain

Starr Brothers Brewing – EURO Game Watches
Starr Brothers Brewing - EURO Game Watches

NM Pain Associates – Enjoy Life
NM Pain Associates - Enjoy Life

The Earth Heals – Meditation Series
The Earth Heals - Meditation Series

NM Pain Associates – Symposium Flyer
NM Pain Associates - Symposium Flyer

The Earth Heals – 1k Follower Thank You
The Earth Heals - 1k Follower Thank You

The Gopher Guys – PARKS
The Gopher Guys - PARKS

Rio Rapids SC – GA Community Service
Rio Rapids SC - GA Community Service

Starr Brothers Brewing – NFL Championship Weekend
Starr Brothers Brewing - NFL Championship Weekend

Rio Rapids SC – Golf Graphic
Rio Rapids SC - Golf Graphic

UNM Mens Soccer – Happy-Holidays
UNM Mens Soccer - Happy-Holidays

New Mexico Kids Matter – Motivation Monday
New Mexico Kids Matter - Motivation Monday

PSILO – Trivia Thursday
PSILO - Trivia Thursday

PSILO – Discord Meditation
PSILO - Discord Meditation

The Gopher Guys – National Wildlife Day
The Gopher Guys - National Wildlife Day

Rio Rapids SC – National USA Team ID Camp Invite
Rio Rapids SC - National USA Team ID Camp Invite

The Earth Heals – Chili Pepper Post
The Earth Heals - Chili Pepper Post

UNM Mens Soccer Fall Fundraiser
UNM Mens Soccer Fall Fundraiser

NM Pain Associates – New Provider Amanda
NM Pain Associates - New Provider Amanda

Rio Rapids SC – Father’s Day
Rio Rapids SC - Father's Day

SW Lighting – NM Coupon Code
SW Lighting - NM Coupon Code

UNM Mens Soccer – 2021 Game-#1 NMSU
UNM Mens Soccer - 2021 Game-#1 NMSU

Starr Brothers Brewery – Taco-Tuesday
Starr Brothers Brewery - Taco-Tuesday

New Mexico Kids Matter – National Social Work Month
New Mexico Kids Matter - National Social Work Month

Red River Pizza – Coupon $5 OFF
Red River Pizza - Coupon $5 OFF

Southwest Ceramic Lighting – Happy Holidays
Southwest Ceramic Lighting - Happy Holidays