branding & strategy

branding for today and tomorrow

When designing logos and ultimately your brand identity, we focus on a cohesive visual style – unique logo, complimentary brand colors to evoke a proper emotion, brand typefaces, and an overall unique style. If a picture forms part of your logo, it’s style and subject need to comply with your brand values and message. People have very strong emotional responses to particular colors, shades and tints. Your brand colors need to reflect your brand values – you don’t want to send mixed messages such as using fiery red for a relaxing massage business. Typefaces define the styles and weights of lettering that form your logo and any correspondence/interaction with your target audience. Some typefaces are friendly, some look elegant, some more modern, and some look more casual. It is important to make sure the tone and personality of the typefaces matches your brand. Take a look at some logo/brand design samples below. We would love to work together with you to create your unique Brand.

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