social media strategy

Social Media Optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites as well as using tools that automate this process.

Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. We use many tools to monitor when your name, or a keyword you specify is used. This is an invaluable way to track if your content or your work has been used by your competitors. Social media optimization is also becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google My Business to rank pages in the search engine result pages. The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.

Take a look at some of our social media posts we have done for various clients in various industries. You will see that we have a wide range of styles we can produce. We work closely with you to find just the right look to match your brand.

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