Targeted. Engaging. Effective.

Digital Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) primarily through paid advertising.   SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.  SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).  SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

Yelp Advertising

LionSky is a Certified Partner

Why Yelp? Millions of people turn to Yelp every day to make spending decisions.  Yelp Reaches 101M Monthly Unique Visitors.  Targeted Local Advertising: Yelp Ads target consumers precisely when they’re looking for a product or service nearby. Premium placement on search and competitor business pages: Yelp Ads appear in a variety of places including on relevant search result pages and competitor business pages. Reach consumers on all major platforms: Nearly two thirds of Yelp searches take place on mobile devices. Yelp Ads promote your business across all Yelp platforms: desktop, mobile website and mobile app.

  • Targeted ads drive potential buyers to your Yelp page, not competitors
  • Profile Upgrades help convert traffic into paying customers
  • Reporting metrics to: track success, ROI and watch your investment

74% of consumers searching online for a local business turn to a review site.

Nielsen, 2016

Yelp is the 21st most-visited internet property for desktop and mobile combined in the U.S

comScore, May 2017

Consumers rank Yelp as the #1 review site for finding local businesses. Most Trusted, Most useful for making a final purchase decision and most influential

Nielsen, 2016

LionSky SEO/SEM/SMM Services:

Digital Marketing - LionSky Media - Albuquerque

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