Digital Marketing Services

Why Use Digital Marketing?

Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Digital marketing today depends upon the types of audience interactions. It revolves around managing and harnessing of different types of Digital Marketing Channels- And that is why we came up with this post to help you know how many types of Digital Marketing services are available to you.


PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.

There are different synonyms and acronyms related to SEM such as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).

The formula to calculate PPC is- Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks
PPC types of Digital Marketing helps marketers channelize an Online Advertising System for driving online traffic to their websites by paying a certain price to the publisher when their paid Ad is clicked.

PPC or Paid SEM is best for the businesses that have a good spending plan and want to use the best ways to gain traffic and ensure better online recognition in the quickest turnaround.

Using such types of Digital Marketing needs Yelp or AdWords experts who can design the paid advertising in the most targeted and result driven campaigns.

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Yelp Advertising

Connect with your Customers – A Yelp business user account allows you to connect with customers, including those who have written reviews for your business. Join the conversation with your customers by using the two free response tools available in Yelp for Business Owners. You can respond via a direct message, or post a public comment for all future consumers to see.

Grow your Business – Millions of people make purchasing decisions on Yelp every month. Once you claim your free Yelp Business Page, starting Yelp Ads is a great way to reach new customers. In fact, in a recent BCG study, business owners that advertised with Yelp saw an average of $23,000 in annual revenues from Yelp, $15,000 more than business owners who only claimed their free Yelp Business Page.

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