Shareable. Compelling. Aligned with Your Business Message.
Social Media Optimization & Marketing (SMO/SMM)
Social Media Optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites as well as using tools that automate this process. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results. We use many tools to monitor when your name, or a keyword you specify is used. This is an invaluable way to track if your content or your work has been used by your competitors. Social media optimization is also becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or “liked” by a user on a social network, it counts as a “vote” for that webpage’s quality. Thus, search engines can use such votes accordingly to properly ranked websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search.
Social Media Marketing (SMM) is the use of social media platforms to market a product or service and gain traffic and attention. Most of these social platforms have their own built-in analytics, where companies can track the progress, success, and engagement of ad campaigns. The idea of SMM is to strategically create interesting content that encourages and entices people to engage with a website. Common examples of social media engagement are liking and commenting on posts, retweeting, embedding, sharing, and promoting your content.
Social media marketing has a vast rewards to help your business grow. By using social media marketing services, you will be able to engage with your customers, learn more about your audience and convert before you even know it.
Is your business ready to start harvesting the benefits of social media marketing for your business? LionSky can help you optimize your social media marketing campaign, engage with customers, schedule your posts, promote your product and services and monitor your success. Contact us today to get started.
Social Media’s Role in LionSky SEO Services
The second most important factor in lasting and productive Search Engine Optimization is the use of social media. They are separate efforts with significant impact on each other. Why is social media critical to your SEO health? Because the more people to engage with and share your content, the more your SEO will benefit. Social media is a viable and proven forum for marketing. The numbers of customers who are socially interacting each day should alone convince you that it’s worth having your company’s brand participating in the discussions.
If you are pouring tremendous effort into great content, it makes sense to promote it. Therefore, integrating a social perspective into everything you create is critical to your overall success. Intelligent companies know that consumers use the social space to educate themselves before they purchase or even visit. You should therefore be present in the circles where your core audience communicates. People use social media to share their experiences – positive and negative – with companies and brands. Responding to concerns and compliments via Social Media sends the message that your company cares about an individual’s experience and this is priceless marketing. Web platforms like YouTube are increasing in popularity. Searchers now go directly to YouTube’s search to find video content they want, rather than use the video tab in Google’s search. Consider these sites as mini-Googles – if your content isn’t there, you are invisible to this segment of your audience.
Social media sites continue to gain popularity at a rapid rate and it is important for small and growing businesses to use them to advertise and market what they offer.
Available Monthly LionSky Services:
Off-Page Social Activities:
- Social Media Matched Research/Analysis
- Social Bookmarking Submissions
- SE Submission with News Releases
- Unique Outsourced Article Writing (500+ words)
- Press Release writing (500+ words)
- Social Specific Packet Writing
- Reputation Management Monitoring (Google Reviews, etc.)
- Executive Social Media Training for Aligned Messaging
- Content Calendar with Customer Review/Approval Cycle
- Event & Communication Coordination
Recurring On-Page Social Activities:
- Original Content Creation
- Image Branding
- Blog Postings
- Social Media Posts to:
- Local Search/Review Directories:
- Article Submissions to Related Sites
- Google Social Analytics
- Traffic/Ranking Reporting